Sunday, February 24, 2008

What is a superfruit?

Exotic fruits with exceptional nutrient richness, antioxidant quality and novel taste are called superfruits. "Superfruit" is actually a marketing term first used in the food and beverage industry in 2005. Commonly mentioned superfruits are acai, blueberry, cranberry, goji, grape, guarana, mangosteen, noni, pomegrenate, sea-buckthorne.

The idea of  superfruits is related to the market.This is basically how they shape the fruit market. For example, no body knew about blueberries that much until they figured out that its number one in antioxidants (which work as anti-cancer). So they started a market based on that and kept telling people about this anticancer thing. That's how blueberry got its market. Superfruits have many interesting properties that I will discuss them one by one each.


By the way, I recommended using Guava to my wife as it has calcium and iron.


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